Key Advantages of Embracing a Paperless Business

Hardcopy records and work from actual paper is fading fast, and therefore, there has never been a better time to start switching everything to digital in areas where it makes sense for your business. Companies that have made the switch to almost everything digital are seeing numerous advantages including faster workflow, integrated record systems, better […]

Do I REALLY need a website for my business?

From time to time, we hear statements such as… “Should my business have a website? I have a Facebook page!”  The simple answer is Yes! for so many reasons. If you operate a business that doesn’t have a website (or have one that is neglected) here are 14 reasons and what you may be missing […]

7 essential things that every modern and successful business needs to have.

Running a successful business is challenging and with technology growing at such a rapid pace, and as we go into 2018 there are fundamentals that need to be in place for any business to survive and grow.  This is regardless of the industry or the market space it operates in. They are: A Responsive Professionally […]

7 Tips to turn your Landing Pages into Conversion Machines

When used correctly landing pages can generate plenty of conversions for your business.  Sadly, when used incorrectly they can fail to convert and subsequently are a business cost.  The idea behind this post is to provide advice to improve your landing pages turning them into conversion machines.  Landing pages are dedicated pages designed to drive […]

7 Business Website Trends for 2018

Business websites need to evolve from time to time to cope with the latest visual and usability trends, users’ changing habits and influences by companies such as Google and Facebook that dominate the web. The idea behind this post is to look at the web design trends that will become popular in 2018.  It will […]

Is your site easy to use?

Once you have a website up, you may feel your business is up and running and good to go.  Despite being responsive, loading quickly, and uses fantastic marketing videos to sell your business, your site may actually be difficult to use. If you’re seeing large traffic numbers but few interactions or conversions, then it is […]

Digital Marketing Errors to Avoid at all Costs

Online Marketing Errors that will Cost your Business Every day the world of digital marketing gets a little more complex. It is an ever-evolving concept with new technologies and new methods being developed all the time.  It is important to keep up with trends and ideas to avoid your marketing becoming obsolete.  This ensures your […]

Storm– A Professional Choice for Digital Consultancy Services

A business must evolve from time to time to cope with their customers’ changing habits and behaviours. Businesses need to monitor closely the research and purchasing habits of their current and future customers to make sure that they are not missing any opportunities. You have to be where your customers are! We are now living […]

Six Ways Google Analytics Improves your Business

Discover Where All your Visitors Come from and what they do Google Analytics is a free tool from Google designed to show you what pages of your website are viewed by your website visitors. With this information you should have a clear picture on what pages are performing well and which pages are not. Website […]

Great Copywriting – Know your Benefits from your Features and Start Selling

Engage Inform Persuade Good copy (also locally more referred to as text) is an important factor in creating a successful commercial website.  Even if your website is packed full of videos and imagery, the accompanying copy will link the video or image with your sales message.  Conversely, poor copywriting will lack appeal and drive your […]