The Call to Action (CTA) is a very important part of your business website. A good CTA when used in conjunction with professionally designed forms and web pages will help your customers and clients to navigate your site and provide a compelling and persuasive argument to buy. This post delves into call to actions and how you can use them to achieve business success.
Your CTA should be part of a professionally designed landing page. This page should be compelling, highlight the USPs (Unique Selling Point/Proposition) of your product and service, and the CTA should give be clear, prominent and seal the deal. Ideally, they should be a button, we us humans like to push buttons.
Here are some good examples of call to actions. As you can see, they do not have to reinvent the wheel:
When this copy is placed in a button, we just have to push it. It is how we are built. As stated earlier, the CTA should form part of a landing page. So let’s look at some hard and fast rules for landing pages.
Unique selling points are still going to sell your message to your customers and clients and subsequently they are should be listed on the page, clear and prominent. The CTA could well be one of the selling points, or the CTA could be reinforced by your USP.
In this example, the CTA DOWNLOAD NOW is reinforced by the statement ‘And become a better manager’. This is an example of how USPS can reinforce your CTA. The other option is to make the USP a CTA.
Colours on your landing pages are important. Buttons and forms should contrast not just other colours on the page but each other. A good professional will ensure a CTA colour to be the first thing that catches the eye of your customers and clients.
Size matters where CTA are concerned. Ensures yours is big and beautiful for the best results.
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