Digital Marketing Errors to Avoid at all Costs

Online Marketing Errors that will Cost your Business

Every day the world of digital marketing gets a little more complex. It is an ever-evolving concept with new technologies and new methods being developed all the time.  It is important to keep up with trends and ideas to avoid your marketing becoming obsolete.  This ensures your revenue streams are maintained.

We put this post together to help you avoid costly online marketing business mistakes.

DIY Websites

Do it yourself websites are fine for vanity projects.  They can be up and running quickly, you can insert images, copy, blog, and contact details and a few other features.

For a commercial business, however, they lack many of the fundamental qualities needed to convey a professional brand in both terms of appearance and functionality. Furthermore, you could be losing customers if your business is relying on a DIY site, as from a commercial perspective, most of the time they look of poor quality.

With this in mind, it makes sense from all business perspectives that you invest in your own website designed by a professional. Your customers deserve no less.

Using Facebook as your Business Website

Facebook can be great for engagement and to drive traffic to your website but its limitations become evident if you try and run your business entirely from a Facebook Page. You may sell from the page but you could be selling a lot more if you expanded your horizons a little.

Social Media extends to Twitter, Instagram, Pineterest, LinkedIn, and Google plus. Are you promoting your product range and services on these?  If you’re not, you should. Although they have slightly less reach, giving your customers a chance to engage with you on a different medium is a good move.

Moreover, investing in your own website will allow you to showcase your product range continuously, and not lose them as they are pushed down your feed. Also, you’re not limited to Facebook page design elements. Call to actions, picture size, etc, can all be all configured for maximum impact enabling you to sell more.

Not Engaging your Customer Base with Social Media Updates

Many businesses only use social media to broadcast offers and products. This is fine to a certain extent, especially if this is the sole purpose of the page… but updates should be written that engage your customer base. Try updates that provoke a response about your product range. Get people talking about it. Think about how they will use it; does it combine with something else you sell? If so why not post updates canvassing opinion or showcasing this fact?

If you want or need further information on these topics, get in touch. We can help you put together a first class business website and help you better engage your customer base.

Select the Best Web Design agencies in Malta

The digital market has expanded to a huge scale and has affected pretty much every type of business. The huge advantages of very specific audience targeting, the promise of great conversion rates (potential customers into sales lead) and ROI certainly make the digital market very attractive.

So of course, finding the right partner for the job is extremely important so that they will work for you to come up with creative ways to attract your target audience.

Unfortunately, a lot can go wrong, and agencies that lack experience may also put your business and reputation at risk. Here are some things to keep an eye out.

  • Incorrect SEO strategy – If the company you are dealing with does not cater to your local needs and specifications, this could be a big indicator. For example, campaigns that are not specific to your area of operation may be a huge waste of time and resources.
  • Unnecessary or huge marketing tactics– will not only push you out of your budget very quickly but also may not be able to connect you with the target customers. Such campaigns will most likely provide a lot of exposure, but if this exposure does not translate to sales, at the end of the day it would have been a waste of money;
  • The wrong message – A digital campaign that does not resonate with your audience or local requirements can have a negative impact on your business. Particularly in areas where one must be careful of cultural sensibilities. The wrong message or meaning will adversely affect the credibility of your business.

Storm, is a marketing and web design agency in Malta that functions to provide professional digital solutions to its client. With over hundreds of satisfied clients, Storm, is a one-stop solution for all your marketing needs and guarantees value for money. We service three main categories, Web, Marketing and Branding. With our main operation in Malta and surrounding areas, we aim to help startups and small businesses within their budgets to deliver truly effective marketing campaigns. With a proven track record and hundreds of great clients, storm clearly qualifies to be one of the best Web design agencies in Malta and surrounding areas.