What are the benefits of a website that Social Media cannot give you?

A professional website for your business, organisation, project or even for an individual can offer several valuable benefits.

1. Firstly, your target audience expects a website, and it serves as a compelling, engaging, and inviting medium through which you can showcase your products, services, project and so much more. Instead of relying on endless posts and links that are often uncategorised, your website is a one-stop shop that encapsulates all the information about your subject of choice, saving you time and energy when you need to showcase, promote and sell your product or service.
2. A website is an essential tool that also allows you to showcase your brand and establish a strong online presence. It allows you to create a professional image and connect with potential customers 24/7. On all social media platforms, you are often very restricted on the customizability of your page/profile, and therefore it usually doesn’t allow your brand to shine. With a website, you can provide valuable information about your brand, products, and services, as well as share your story and vision with your audience.
3. Your website allows you to control the narrative. With your website, you can clearly set the stage for your audience and connect them with relevant information through a positive online experience. Your website can host a vast variety of informative content aimed to inform the visitor and help them make a purchasing decision. This can include product listings, online shops, service pages, menus, videos, charts, diagrams, comparison charts, technical resources and so much more.
4. Another advantage of having an online presence is the potential for greater exposure. Your website can provide a platform that extends beyond the social platform’s ecosystem and reaches a global audience. This can lead to increased opportunities for customers, collaborations, and even investors.
5. Additionally, with the modern e-commerce solutions that are available, one can also consider the website as a place to directly sell your products (and even services in some cases). With modern e-commerce features your customers can purchase your products with great ease from the comfort of their own homes 24/7 – therefore you could be making money while you are sleeping. This is a huge advantage over traditional brick-and-mortar shops as the running expenses of the website are dramatically lower, therefore even increasing your revenues.
6. Lastly, your website is a truly dynamic resource that can be updated constantly with additional resources, news, and updates about your project. Unlike other forms of communication, your website allows you to keep your audience informed and engaged in a frame and context that is uniquely yours.

It’s not our intention in this article to dismiss social media platforms. Not at all actually. Social media is an essential part of any online project and has an important role in the marketing element of your business. Both the company website and social media platforms need to work together for the ultimate benefit of the business.