Use Search Engine Marketing (SEM) to your Advantage

SEM (Search Engine Marketing) is simply the use of search engines to market your business.  If you sell in demand products or services, then utilising search engines to get your message to a new audience can be hugely profitable. As with all forms of advertising it is a question of cost vs. return.  For search […]

What is SEO (Search Engine Optimisation)?

Search engine optimisation (SEO) is the practice of tweaking and improving websites, together with other various online marketing techniques to improve search engine rankings (In simpler terms, to show your site first for a given keyword or phrase typed into a search engine). Another way to put this is that if you sell shoes online, […]