This campaign blended mainly Reel-based visuals, enhanced by targeted Google Ads, to spotlight Malta Sunripe’s locally made products, such as festive hampers filled with a wide range of products such as olive oil, honey, caponata, strawberry jam and more.
The goal? Drive holiday sales through authentic farm storytelling.
Storm Design developed and executed the full strategy, delivering a remarkable 45% Q4 net sales growth over last year.
Reels Powered Higher and More Positive Reach
Facebook and Instagram Reels were the campaign’s breakout stars,driving 92% of new followers exclusively through dynamic video content that captivated audiences far beyond existing fans.
“May we thank you both for the effective campaign. Direct sales from our premises have increased significantly, and we think the reels were extraordinarily effective. Now we’ve seen how much money we wasted in the past on ineffective TV adverts and door-to-door brochures. – The Management Team, Malta Sunripe
By prioritising Reel watch time, we achieved massive expansion to non-followers, generating high reactions on the debut Reel and sustaining momentum with 84.7% of views from new audiences.
This visual-first approach directly fueled better sales from late November through mid-December, providing short-form videos directly from the farmer itself excelled at building community, harnessing positive feedback and converting holiday shopping browsers into loyal customers for Malta Sunripe.
“First off, a huge thank you for the incredibly effective campaign. The three reels were standout hits, viewed by thousands of people.” – The Management, Malta Sunripe
Collaboration during the filming process was fruitful in delivering an authentic message. Storm Design’s team worked seamlessly with the Malta Sunripe team, capturing authentic moments of bottling honey and olive oil and hamper packing with minimal disruption while delivering footage that highlighted production excellence and boosted online engagement.
Google Ads Delivered Strong Conversions
Storm-optimised Google Ads hit a 16.85% interaction rate and 3.99% conversion rate, proving highly effective engagement at optimal efficiency. Google searches dominated 55-65% of orders, followed by direct visits at 15-25% and Facebook at 10-15%.
“Jesmond and Stephen, we truly thank you for the amazing campaign you delivered. We received an overwhelming number of compliments, though we were too busy to share them all at the time!” – The Management Team, Malta Sunripe
