Do I REALLY need a website for my business?

From time to time, we hear statements such as… “Should my business have a website? I have a Facebook page!”  The simple answer is Yes! for so many reasons. If you operate a business that doesn’t have a website (or have one that is neglected) here are 14 reasons and what you may be missing out on:

  1. The first and simplest reason why your business needs a website (even for a one-man-band type of business) is that that’s where so many of your potential customers are. Statistics from almost every country in the world show that a large percentage of the population is spending an average of 40 hours a month online, that’s huge! That is a lot of eyeballs that could be interacting with your business website and possibly using your products and services – if you had one.
  2. Social Media networks are not a solid foundation for your business. For a short period, Facebook had started to seem like a viable website replacement, but that didn’t last very long. Facebook and other social media mediums are an amazing marketing engine and a must-have for each business but should not be the foundation of everything you do. Here is why.
    • You are always at Facebook’s mercy when it comes to what you can and cannot do and how you can do it.
    • Everything you post and publish on Facebook automatically gives Facebook “non-exclusive, transferable, sub-licensable, royalty-free, worldwide license” – meaning that Facebook is free to use your content how they’d like anywhere in the world without paying you a penny or asking your permission. That’s scary, right?
    • About 2 years ago, Facebook changed its News Feed so that less organic posts showed up (unless you pay for the boosting!). So, who knows what will happen on the next update? A fee for every post? Could be.
    • As more older users piled on, Facebook became less “hip”, making the younger audience move to other social channels. You are always at the mercy of the social media platform’s changing demographic.
    • And what about data?. When you build a network of Facebook fans, then Facebook owns that data, and not you. If you can move those fans to your site instead, you will own that extremely valuable data, and in the future, you can use that data for great targeting to identify your best audience.
    • With any social networks, there is a permanent risk of distraction. Your content will show up on a feed next to material that may at the time seem more interesting or fun, such as a photos from your friends, a cute cat video or those awful and possibly fake prank videos. Viewers will get distracted and ignore your posts. You have a better chance of controlling the audience on your own web page.
  3. A business website provides legitimacy. Customers expect businesses to have a website, just as they expect businesses to have a physical business address. Not having a business website raises suspicions.
  4. A business website gives you another marketing channel. Think of it as an online billboard. Instantly you have another chance to introduce people to your products and services and another way for people to find you.
  5. A business website gives you another opportunity for free data collection. How hard is it to get people in a shop to write their email addresses on a piece of paper? Getting people to type their email address into a page on a website much easier – especially if they see that they are getting something for it. Once you have the email address, you have another way to reach your potential customer without having to pay anything for it.
  6. Ecommerce spending is increasing every year. I don’t think I even need to go in detail about this. Facebook ecommerce is fairly limited and so far not considered a natural and smooth experience, therefore if your business sells products, and you are not taking advantage of an online-shop, you may be missing out on a lot of business.
  7. And what about the side effect of Online shopping? Building an online store also leads more customers into your physical store. Customers are growing more savvy, and will often research items online before purchasing them in-store. We see this happening a lot here in Malta, where distances are not huge, some may want to see the item in person before purchasing.

What’s Your Reason for Not Being Online?

Not looking for any more business? Too busy for the foreseeable future? That’s great! But if you want more business, a website is the modern standard business card – a must-have for any business – providing searchers with information about your business and what you can do for them is extremely important.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column css=”.vc_custom_1519117174274{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 0px !important;padding-left: 20px !important;background-color: #efefef !important;}”][vc_column_text]

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7 essential things that every modern and successful business needs to have.

Running a successful business is challenging and with technology growing at such a rapid pace, and as we go into 2018 there are fundamentals that need to be in place for any business to survive and grow.  This is regardless of the industry or the market space it operates in.

They are:

A Responsive Professionally Designed Website

Businesses that have relied on the same website for years or do not have one at all are missing out on a lot of customers and business. Even if your site looks good on a desktop computer, if it is unusable on a mobile you are bleeding customers or clients to your competitors.

Early 2018 stats have shown that mobile phone web browsing has now exceeded desktop browsing by 52%.

 

To make sure that your website works well on a mobile device, you need to make sure that is using Responsive technology. Responsive sites adapt to screen size making them usable on mobile phones and any other device.

TIP: To check if your existing website is mobile friendly, you can use the mobile friendliness test by Google that can be accessed at https://search.google.com/test/mobile-friendly

A Professional Logo

If you want people to do business with you, you need to be professional.  A logo is one of the first things a potential customer and client will see.  If you deliver a good service, they will connect the logo to that service and you will start building your brand.  So, get a great logo that represents your business in a professional and eye-catching way.

SSL Certificate

Check your current website, go on… we can wait.

If you see a green padlock next to your website address, like indicated in the image below (1) then you are good to go. Your website is using an SSL Certificate. If your website has either of the notifications (2,3) then you need to get an SSL Certificate.

Sites that use SSL are seen by Google as more secure than others and as such the search engine giant gives them a boost in their SEO rankings. Furthermore, customers using your website seeing any “non-secure” notices will no doubt think twice before giving you information. It also looks more professional and gives an extra sense of security to your website visitors.

Track Your Site Visitors with Google Analytics

Keeping track of where website visitors are coming from and what they are doing on your website is essential in today’s business world.  Google Analytics is key to doing this and it can be set up quickly.  Visits driven by search engines, social media, ads, e-shots can now all be tracked.  It is an invaluable business tool that will show you where your marketing is performing well and what pages, products, and services are popular.

Email Address

In this day and age, we still cannot believe how many businesses are still using @hotmail @yahoo or @gmail email address to run their business. In the interests of professionalism and building trust with your customers and clients, a professional email address is essential.  This means switching to [email protected] from [email protected].  This is important and necessary both from a customer service and brand building point of view.

Business Listing on Google Maps

If your business is listed with Google, your business becomes visible in a lot more places than just the search engine. Having your own business listing will make you discoverable on Google Maps, and allow your business to be discoverable when someone is doing a search for a nearby business.

For example, if a user is doing a search for a supermarket via their mobile device, the search results will be modified to show the closest place to them.

Open an Online Store

If your business sells physical products, and you are not taking advantage of E-commerce, you are missing out on a lot of business. The days where people were reluctant to use their cards online are over.  More and more, we are buying online rather than shopping in the traditional sense. And if your website does not have an online shop, you may be missing out on a lot of opportunities. The cost of setting up an online shop has dropped considerably over the last few years, so this is not an excuse any more.

And finally, Online Advertising

Online advertising can really push your business forward and provide visibility of your products and services to customers that may have never come across your business. Using an intelligent mix of search, banner and social media advertising, you can see incredible returns on your advertising spend and greater profits.

Want to get these 7 items sorted? Talk to us.

Whether you need to build a new website, or redesign and existing one, or any of the other 6 steps above, we can help! Talk to us today and we can schedule a meeting to discuss project, brainstorm ideas, and make your business more competitive and profitable in 2018.

7 Tips to turn your Landing Pages into Conversion Machines

When used correctly landing pages can generate plenty of conversions for your business.  Sadly, when used incorrectly they can fail to convert and subsequently are a business cost.  The idea behind this post is to provide advice to improve your landing pages turning them into conversion machines.  Landing pages are dedicated pages designed to drive conversions. They normally work in tandem with a dedicated traffic driver such as an ad.

Mobile First

Mobile users are rising in number across the world especially to view social media pages.  If your ad is on a social media network such as Facebook or Twitter it is highly important that your landing pages work on a mobile phone.  This goes beyond being responsive to actually presenting your offering in an inspiring, creative way. Regardless of what your traffic driver is, having a fully responsive website is the only way to avoid Google penalties.

With this in mind design your landing page for mobiles first and pay close attention to the call to action (CTA).  Is it suitable for a mobile user?  For example, downloading a document on a mobile is not particularly practical.  Try and formulate a CTA that is usable on a mobile phone.

Call to Action

The call to action is a very important part of your landing page.  It should make it clear what you want the visitor to do and support your offering.

Normally, the CTA is a form or a button of some kind.   Forms should collect the bare minimum of information to avoid annoying your visitor and be a contrasting colour to the rest of the site.  Ideally they should be visible above the fold.

Button size and shape is important and what you choose should stand out and be a contrasting colour to the rest of the landing page or form.   The button copy should be enticing and beg to be pushed.

If you’re thinking ‘Add to bag’ rather than ‘Pay now’ or Buy now’ you’re on the right lines. Similarly ‘Brief us’ rather than ‘Contact’ is also a winner. Buttons are a far better choice than standard text links.  They are clearer and we humans are programmed to push them.

Hot tip:  You can use your CTA button to open a lightbox containing a form to complete.  This is a good way to capture leads as the lightbox focuses their attention on the form and it is clear what you want your user to do next.

Many marketers use sticky bars on mobile phones to ensure the CTA is visible at all times.

Link Ratios

Link ratios are the amount of links on the page to the ratio of your call to action.  In theory, the ideal ratio is 1:1. One call to action to one link for your user to click.  The reality is that you will need other links on the page especially if you are using Google Adwords.  Google penalises ‘squeeze pages’.  With this in mind you need a link to ‘T&Cs’ and ‘Privacy Policy’, and a link to the homepage of your site.

You can make your logo a link to the homepage, and you can make the other links small.  You may want to link to your blog to ensure you avoid the squeeze page scenario.  Again, keep this link small and ensure it does not interfere with your sales message.

The idea here is to minimise distractions.

Landing Page Hero Image

Most landing pages have a nice big and appealing hero image at the top of the page.  This catches the eye and when used well supports your offering’s selling points.  Use genuine original pictures of your product or service in action, avoiding stock images where possible.  This builds authenticity and trust with potential customer and clients.

A good alternative to a hero image is a video.  Videos are being used increasingly by marketers.  If you can use a high quality video to sell your offering so much the better.  They are particularly effective on mobile devices.

Unique Selling Points

Your unique selling points should sell your offering to your visitor, highlighting the benefits rather than the features.  Keep the copy succinct and to the point.  Use big eye catching headlines that are easy to read going into more detail if necessary.  The idea is to entice your reader making your offering more and more appealing.

Think what they would like or need to know and give it to them.

Social Proofing on your Landing Pages

Social proofing such as testimonials are proven to get results.  They can be inserted anywhere to fit your design and most importantly they are trusted.   Think of them as authentication that your offering is a good and satisfying one.

Split Testing

To make your landing page a conversion machine you will need to split test.  This involves comparing one page to another with one containing a subtle change.  A different button colour for example.  After a period of testing, you can determine which landing page is performing better.

Landing Page Advice

If you have any questions about landing pages and web design talk to us.  We can help you make your landing pages conversion machines.

7 Business Website Trends for 2018

Business websites need to evolve from time to time to cope with the latest visual and usability trends, users’ changing habits and influences by companies such as Google and Facebook that dominate the web.

The idea behind this post is to look at the web design trends that will become popular in 2018.  It will also show you the business advantages in applying these trends to your existing or future business websites.

Mobile First Always

All businesses need to know this growing trend:  Your future customers and existing clients predominantly use their phones over their desktops and laptops.  They watch videos on the move, they shop in their lunch breaks, and they interact with social media whenever and wherever they can.

You must not only have a traditional presence online to facilitate your customers’ needs, but you also need a website with full functionality that works perfectly on mobile device screens.

This shift to mobile usage has been a growing trend for a number of years.  So much so that Google is rolling out its new Mobile First Index in the first half of 2018.

So, even more so in the coming year, do make sure that your website works great on mobile, not just visually, but also functionally.

Bold Colours Catch the Eye

Increasingly, businesses are being bolder with colour. Why? Well, there are several reasons.  Consider:

  • By using bold contrasting colours you can draw the eye to certain parts of a screen. Think special offers
  • Bold colours appeal to younger potential customer and clients that may not have had contact with your brand
  • Bold colours speak professionalism and as such build trust with clients and customers

If your web designer says let’s use big and bold colours for your new design, don’t be afraid; say “when you can start?”. Bright colours and great use of it can both appeal to and provide better navigation for your customers and clients.

Use Author Pictures

It is no surprise that photos should be and still is a strong design element in 2018.  A picture tells a thousand words and customers want to see what they are buying.  A trend to adopt for maximum conversions is to use author pictures rather than stock photos where you can. Yes, it’s going to feel like an additional expense, but trust us, the result will speak for itself.

Authenticity is both desired and sought after by your customers and clients.  Author photos, i.e. ones you have taken yourself (or professionally), create that feeling of authenticity and build trust with clients and customers.

Great Upselling Options come with Sticky Bars

The bottom sticky bar element is increasingly used to provide a better experience for your customer and clients on bigger screens.  They allow for moving elements such as ads, popups, and chat boxes, out of the way of the main content providing a better user experience.  Yet they remain visible to your customers and clients.

This means that with a little creative flair you can use the sticky bars to showcase special offers and promotions, feature a call to action, and provide navigational aids. Good sticky bar use will provide you with more opportunities to upsell.

Get Ready for Speech Driven Web

The age of using voice commands to search the web is not far away.  The internet of things is evolving all the time.  Five years ago, nobody had heard of Alexa, Google’s Mobile Assistant, Siri, Bixby etc… Now it is hard to find someone who doesn’t know or even own at least one. Having an AI assistant is becoming commonplace.

As such, making sure that your SEO is now also keeping that into consideration may save a world of headaches in the future.  Your customers and clients are using their voices now to search Google on their phones; it makes sound business sense to keep that in mind for your business website.

Enhancing Customer/Client Engagement with Scrolling Animations

Scrolling animations provide a creative way of enhancing engagement.  The idea is that as a potential customer and client scrolls, an animation plays which captures attention.  The speed of the animation is dictated by how fast the user scrolls.

The overall business idea is that as your user watches the animation USPs are shown.  This can be a considerable conversion aid as the more selling points you show the more chances of a successful engagement. Just be very careful with the downside of this, which if over-used, the website will end up looking like a mess or slow down the website load-time.

Whitespace and Minimalism

Designers and business owners have often clashed over minimalism.  Business owners have leaned towards a more packed web page, while designers have leaned towards a less is more approach.  Now, with a little creativity, it is possible to combine the best of both worlds for maximum engagement.

Final Thoughts

Operators in competitive business spaces will see better conversions and better engagement with customers and clients if they implement as many of these design trends as possible.  It may seem daunting but a good web designer can explain these concepts and help to bring them to life to make the best business impact possible.

Talk to us today and we can help you restructure your website to embrace the mobile revolution and to maximise conversions.

Is your site easy to use?

Once you have a website up, you may feel your business is up and running and good to go.  Despite being responsive, loading quickly, and uses fantastic marketing videos to sell your business, your site may actually be difficult to use.

If you’re seeing large traffic numbers but few interactions or conversions, then it is time to look at how you present information and what information you present to your potential customers and clients.  This is what in the industry we call UX – User Experience.

Consistency

It is very important that the design of the website is always consistent. With this, we mean that ideally, once you log in to the website, all the other pages will behave the same way as the others. Navigation, fonts, font sizes, page colours and style should be standardised across all the pages. Too many different modes of operation will confuse the visitor, and cause them to leave the website. This applies also to things like pop-ups, forms, images used on the website etc..

Unique Selling Points

Many sites present USPs to their target audience and so they should.  But some make the mistake of presenting selling points which are hard to relate to. More often than not they also fail to provide real compelling arguments to support the claim their USPs make.  As such they lose credibility.

When identifying USPs, explain why and how something will “enrich your life”, or “inspire”.  What problem does your product or service solve?  How does it do it?  These things give context to your selling point and make a more compelling reason for potential customers and clients to take action.

Help your Customers/Clients Make Informed Buying Choices

When assessing whether or not to buy (a product or a service) there are several elements that must be easily found.  They are:

  • Cost – Nobody is going to buy blind, so why hide it?
  • Product details – all the relevant product details including measurements, sizes, weights, features etc…
  • Service details – what is included, and what is not. It also helps to have other related information such as duration, warranties on services etc…
  • Cancellations/Refunds/Returns – Make this clear as again this is something your customers and clients expect to see. Be clever and use this as a selling point.  “No long term contract”, “Full refunds if you are not happy with the product.”  Provide a clear link to a detailed page so that your customers and clients can make a choice.
  • Warranty terms – what’s covered, what’s not, warranty durations

If these facts are hidden away people get suspicious and this may deter potential buyers.

Contact Details

Some clients and customers may want to talk to you directly.  As such, make your full contact details easy to find.  Most things are easier discussed over the phone than by email, and it is also immediate and talking to a real person will give your potential customer or client confidence in your business and brand.

Call to Actions

Good clear call to actions makes it very easy for your customers and clients to take action.   They should be obvious, immediate, and in the top half of the screen if possible.  You want to implant it in the mind of your customer or client straight away.

It is surprising that some businesses make the call to action hard to find.  Some may go elsewhere in such instances.  Remember that many of your customers and clients are using a mobile phone, and as such your whole UX design needs to be configured for all screen sizes.

In conclusion.

If you feel that your existing website may have UX issues, please get in touch with us.  We offer consultancy services that will help you make your site easier to use, and become a valuable business tool.

Digital Marketing Errors to Avoid at all Costs

Online Marketing Errors that will Cost your Business

Every day the world of digital marketing gets a little more complex. It is an ever-evolving concept with new technologies and new methods being developed all the time.  It is important to keep up with trends and ideas to avoid your marketing becoming obsolete.  This ensures your revenue streams are maintained.

We put this post together to help you avoid costly online marketing business mistakes.

DIY Websites

Do it yourself websites are fine for vanity projects.  They can be up and running quickly, you can insert images, copy, blog, and contact details and a few other features.

For a commercial business, however, they lack many of the fundamental qualities needed to convey a professional brand in both terms of appearance and functionality. Furthermore, you could be losing customers if your business is relying on a DIY site, as from a commercial perspective, most of the time they look of poor quality.

With this in mind, it makes sense from all business perspectives that you invest in your own website designed by a professional. Your customers deserve no less.

Using Facebook as your Business Website

Facebook can be great for engagement and to drive traffic to your website but its limitations become evident if you try and run your business entirely from a Facebook Page. You may sell from the page but you could be selling a lot more if you expanded your horizons a little.

Social Media extends to Twitter, Instagram, Pineterest, LinkedIn, and Google plus. Are you promoting your product range and services on these?  If you’re not, you should. Although they have slightly less reach, giving your customers a chance to engage with you on a different medium is a good move.

Moreover, investing in your own website will allow you to showcase your product range continuously, and not lose them as they are pushed down your feed. Also, you’re not limited to Facebook page design elements. Call to actions, picture size, etc, can all be all configured for maximum impact enabling you to sell more.

Not Engaging your Customer Base with Social Media Updates

Many businesses only use social media to broadcast offers and products. This is fine to a certain extent, especially if this is the sole purpose of the page… but updates should be written that engage your customer base. Try updates that provoke a response about your product range. Get people talking about it. Think about how they will use it; does it combine with something else you sell? If so why not post updates canvassing opinion or showcasing this fact?

If you want or need further information on these topics, get in touch. We can help you put together a first class business website and help you better engage your customer base.

Storm– A Professional Choice for Digital Consultancy Services

A business must evolve from time to time to cope with their customers’ changing habits and behaviours. Businesses need to monitor closely the research and purchasing habits of their current and future customers to make sure that they are not missing any opportunities. You have to be where your customers are!

We are now living in the era of smart devices where consumers constantly search & research on the internet before coming to any purchase decision. Therefore, formulating an online strategy greatly helps your business to remain at the forefront vs. your competitors and therefore win the largest share of new business for the product or service that you are selling.

Do you know what you gain when your business has a strong online presence?

Having an effective online strategy that includes elements such as SEO, PPC, SMO, SMM along-side a professional website effectively generates the broadest visibility and therefore has the potential of grabbing new customers.

Your Customers Are Online and So Should You

Almost 80 percent of smartphone user prefer to look for product or services online. For a business, there are huge opportunities to gain immense visibility, also to generate revenue and sales.

Customer Will Either Find You Or Your Competitors.

This is where digital marketing services like SEO, PPC, SMM or SMO comes into play.

  • As a business owner, you need to ensure that your products and services can be found easily on the web. Faster than they can find your competitors!
  • When the user finds you and is directed to your professional website, you must provide the users with an excellent and fast user experience to learn more about your products or services.
  • Finally, you also need to convince them to take an action and proceed to purchase.

Are you ready to build or strengthen your business with us? Storm provides personalized digital consultancy service that can help you build the online presence your business deserves. Storm has already helped numerous local and international businesses to gain new business from their professional web presence, effective marketing strategies and benefit from their brand presence on various social platforms.

For bespoke consultation for your specific business niche, simply share your requirements with our experts by calling on +356-99897800 or send us an email on [email protected]. You can also click here to fill in our web form and we will get back to you shortly.

Six Ways Google Analytics Improves your Business

Discover Where All your Visitors Come from and what they do

Google Analytics is a free tool from Google designed to show you what pages of your website are viewed by your website visitors. With this information you should have a clear picture on what pages are performing well and which pages are not. Website performance has become very important over recent years, and affects positioning on search engines, and how engaged visitors are with your business.

This post shall give you good tips to use Google Analytics effectively to improve your business.

Determine How Many Visitors your Site Receives

Google Analytics shows you how many visitors you receive. This can actually be determined in real time although for many businesses, daily, weekly, monthly, and yearly is adequate. Google Analytics provides you with a breakdown of where in the world your visitors come from, and this can be drilled down to a local level which is handy if you operate a local business. And please… no more visible website visitor counters.

Identify Marketing Channels that Drive Visitors to your Site

It is extremely important that you can determine which of your digital marketing channels drive visitors to your site.  Are people finding your business on search engines or Facebook?  Is Twitter good for your business, or is email marketing improving your revenue streams?  Knowing which channels perform give you clear business intelligence on where to invest your time and money.

Determine What Pages Perform

As well as traffic sources, to a certain extent you can see what pages your site visitors are interacting with on your website.  Google Analytics shows you which pages are being viewed, how many times pages are viewed, the average time spent on a page, if visitors are new, if the visitor landed on the page or exited (bounce rate).

Although it should be noted that recent changes have seen Google Analytics record less data, (Google no longer shows page interactions from sites that feature a secure version of HTTP. I.e. HTTPS) it is still offers enough information to give the feature value.

Google also tells you if your visitors are using a mobile, tablet, or desktop to view your site.  It even goes so far to show you what devices.  This information can influence your marketing campaigns and your designs.

Track Ad Performance

Using Google Analytics it is very easy to glean the performance of your digital marketing ads.  Google Analytics allows you to set up ‘Goals’ which for the most part can be done easily.  With a little more knowledge this can be combined with ‘Events’ to give greater clarity on site performance.

Once again, determining which ads are performing helps considerably to maximise your return on investment (ROI).

Visitor Flow

Google has made it very easy to see what paths your visitors take through your site.  Using ‘Visitor Flow’ you can see what pages your visitors gravitate too and what pages they begin and end their journeys.  As this is a visual representation, you may find this easier to use than their standard reports.

Page Speed

Google Analytics can also tell you how long your pages are taking to load and why.  Arguably, rectifying this is the job of a developer, but having this information to hand can help your developer sort out problems faster, or perhaps use less heavy images that may be slowing down the page.

Page speed is extremely important to ecommerce, as most of your visitors are probably using a mobile.  Slower page loads will see more visitors giving up on your site and business.

I need Google Analytics what next?

Many website designers/developers install this service for you without even being instructed to, as this is always a good thing to have on your website, however this is not always the case. So if you website is not yet Google Analytics enabled, we can install it for you and provide you with any other services or website upgrades that you may require. Click here to get in touch with us to address any issues, concerns or planned upgrades for your website.

Great Copywriting – Know your Benefits from your Features and Start Selling

Engage Inform Persuade

Good copy (also locally more referred to as text) is an important factor in creating a successful commercial website.  Even if your website is packed full of videos and imagery, the accompanying copy will link the video or image with your sales message.  Conversely, poor copywriting will lack appeal and drive your target audience away.  The better your copy the better your business website will perform.

So what should good copywriting do?

Unique Selling Points (USPs)

Good commercial copywriting focuses on your USPs, adds a bit of creativity, and markets your sales message to your target audience.  A fair number of businesses, focus on the features of what they do and not the benefits.  This is in our opinion not the best way to go.  Benefits are what your customers and clients buy.  So with this in mind, let’s look at some good examples of benefits over features.

Apple iPod

  • Feature – 10GB memory
  • Benefit – A thousand albums in the palm of your hand

Melita

  • Feature – Broadband internet service
  • Benefit – Your seamless superfast online experience (Although uninterrupted streaming and fast downloads works better for my money)

The point is that from the features you should be able to work out a benefit.  This benefit is your unique selling point.  Feature these on your website and get results.

Context

Context has been shown to be vitally important for successful digital ad campaigns.  In essence, the copy that appears in a pay per click ad should also appear on the landing page. Providing you are featuring your USPs, you will see a good conversion rate.  It should be noted that the landing page design and clear call to actions are vitally important as well.

Other uses of Context

Context does not necessarily have to be ad and landing page driven.  Your blog posts should contain sub headings, and you can use these sub headings to drive traffic from social media and other sources.  Think of the sub headings as a hook to persuade your reader to discover your blog.

Good Copywriting

Good copywriting will create content centred on your unique selling points.  To do this a good copywriter will not only be able to determine what your USPs are from your product or service features, but he or she will be able focus them to engage your target audience.

To this end to create good and successful copywriting you have to be able to understand:

  • What your USPs are
  • Why people are interested in your products and services
  • What motivates your target audience to buy
  • How to create the right tone to appeal to your target audience

A good question to ask yourself is how do you want your clients or customers to feel?  This will help you create the copy to make your business a success.

I need good copywriting what do I do?

To get your business online and make sales, talk to us in the first instance.  We can not only provide the copy to ‘switch on’ your target audience to your products and services, but we can provide you with a professional website that will generate feelings of trust in your clients and customers. Click here to reach out and get started.

 

Select the Best Web Design agencies in Malta

The digital market has expanded to a huge scale and has affected pretty much every type of business. The huge advantages of very specific audience targeting, the promise of great conversion rates (potential customers into sales lead) and ROI certainly make the digital market very attractive.

So of course, finding the right partner for the job is extremely important so that they will work for you to come up with creative ways to attract your target audience.

Unfortunately, a lot can go wrong, and agencies that lack experience may also put your business and reputation at risk. Here are some things to keep an eye out.

  • Incorrect SEO strategy – If the company you are dealing with does not cater to your local needs and specifications, this could be a big indicator. For example, campaigns that are not specific to your area of operation may be a huge waste of time and resources.
  • Unnecessary or huge marketing tactics– will not only push you out of your budget very quickly but also may not be able to connect you with the target customers. Such campaigns will most likely provide a lot of exposure, but if this exposure does not translate to sales, at the end of the day it would have been a waste of money;
  • The wrong message – A digital campaign that does not resonate with your audience or local requirements can have a negative impact on your business. Particularly in areas where one must be careful of cultural sensibilities. The wrong message or meaning will adversely affect the credibility of your business.

Storm, is a marketing and web design agency in Malta that functions to provide professional digital solutions to its client. With over hundreds of satisfied clients, Storm, is a one-stop solution for all your marketing needs and guarantees value for money. We service three main categories, Web, Marketing and Branding. With our main operation in Malta and surrounding areas, we aim to help startups and small businesses within their budgets to deliver truly effective marketing campaigns. With a proven track record and hundreds of great clients, storm clearly qualifies to be one of the best Web design agencies in Malta and surrounding areas.