A business must evolve from time to time to cope with their customers’ changing habits and behaviours. Businesses need to monitor closely the research and purchasing habits of their current and future customers to make sure that they are not missing any opportunities. You have to be where your customers
Discover Where All your Visitors Come from and what they do Google Analytics is a free tool from Google designed to show you what pages of your website are viewed by your website visitors. With this information you should have a clear picture on what pages are performing well and
Engage Inform Persuade Good copy (also locally more referred to as text) is an important factor in creating a successful commercial website. Even if your website is packed full of videos and imagery, the accompanying copy will link the video or image with your sales message. Conversely, poor copywriting will
The digital market has expanded to a huge scale and has affected pretty much every type of business. The huge advantages of very specific audience targeting, the promise of great conversion rates (potential customers into sales lead) and ROI certainly make the digital market very attractive. So of course, finding
When you have lined up a development company to design your business website, it is tempting to look at your competitor’s site and tell your people to duplicate it. Although you may feel your competitor’s site is the best thing since sliced bread, the reality is that it could have
Make it Easy for your customers and clients to do business with you User experience design is an important facet of your business website. The better design, the easier current and future customers will be able to interact with your business. Good user interface design gives your visitors direction and
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